Proper packaging , basic certification are critical for SME exports – Expert at Ecobank MySME growth series

Small and medium enterprises (SMEs) in Nigeria have great potentials and opportunities to earn foreign exchange (forex) if their products are well branded and packaged to meet international standards.

Managing Director/Chief Executive, Export and Sell Limited, Nduka Udeh made this submission in his presentation titled: Earning FX By Exporting to USA and Canada, delivered at the Ecobank MySME Growth Series webinar. He stated that it was important for exporters of SME products to take into consideration the nature of their products while packaging and making shipping arrangements as well as an effective use of multi sale channels in US and Canada.

According to him, many foreign markets particularly, United States and Canada are interested in Nigerian products and the SMEs can gain greater penetration in these markets that have huge potential but sadly most of their products are often rejected because they are not properly packaged and lacked necessary certifications.

“SME products from Nigeria have great potentials in the export market. However, over 70% of food products are held at entry points because exporters don’t pay attention to packaging, local licensing and certifications needed to meet US specifications. The right process can save you so much. Exporters should pay attention to products that would give them maximum profitability, low shipping costs and effective distribution channels. It is important for them to be familiar with the African Growth and Opportunity Act (AGOA)”, He said.

Mr. Udeh who is also Chairman of African Import Export Solution, Houston, Atlanta, US advised exporters to explore the opportunities provided by Ecobank and his firm to train and support them on how to navigate the export market, adding that their products are in high demand, and they stand the chance to earn huge foreign exchange.

Ecobank MySME Growth Series which started in February this year is designed to empower SME operators across the country. It is part of the bank’s commitment to train over 1 million SME operators in various sectors of the economy in 2024.  The training will provide resources for starting a business, registration processes, industry statistics, and essential considerations for running a business. The series cover key topics such as accounting, credit, sales & marketing, taxation, and inventory management.

Additionally, articles on key topics like increasing sales, advertising ideas, business management practices, case studies, and leveraging technology will be provided.  Ecobank also plans to launch an SME Mentorship program to collaborate with successful entrepreneurs. Taken together, the MySME Growth Series reflects Ecobank’s dedication to fostering growth and success within the SME community.