Lafarge Africa rewards outstanding trade partners

Lafarge Africa Rewards Customers, Unveils Waterproof Cement

… Unveils Nigeria’s first waterproof cement

Lafarge Africa Plc has rewarded its outstanding trade partners and customers with different car gifts at its Annual Customer Awards Ceremony.

The theme of this year’s ceremony, “Winning with Excellence and Innovation,” underscored the company’s commitment to excellence and innovation in the pursuit of shared goals.

The company also used the opportunity to unveil the first waterproof cement in Nigeria – Watershield Cement, a groundbreaking product set to revolutionize the industry as we know it.

The star prize for the National Volume Champion was a 2023 Toyota Prado and a 2023 Toyota Fortuner for the 1st Runner -Up, while the 2nd Runner Up received a 2023 Mitsubishi Montero. In addition, the regional champions across the 4 regions of the country received a GAC GS4 each.

Speaking at the award ceremony, which held in Lagos, Lolu Alade-Akinyemi, GMD/CEO, Lafarge Africa Plc said: “To our esteemed trade partners, your unwavering commitment, dedication, and hard work have been instrumental in our success this past year. Together, we’ve navigated challenges, conquered obstacles, and forged ahead, leaving an indelible mark on our shared journey.

“Despite fierce competition and evolving demands, your commitment to excellence, loyalty, and can-do spirit fueled our growth and inspired us to reach new heights.”

In his opening remarks, Gbenga Onimowo, Commercial Director, Lafarge Africa Plc, underscored Lafarge Africa’s investments in eco-friendly logistics by introducing environmentally sustainable trucks to enhance their operations.

He also emphasized the success of the company’s robust marketing initiatives in amplifying product awareness, which has led to increased demand and market visibility.

These actions, according to him, collectively underscore Lafarge Africa’s unwavering dedication to supporting the success of our trade partners.

Also speaking at the event, Grant Earnshaw, Area Manager for the Middle East & Africa at Holcim, reiterated Holcim’s commitment to building progress for people and the planet and its alignment with the event’s theme of winning with excellence and innovation.

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